Yes. OpenAI, Anthropic and Perplexity each run a crawler that browses the web. During the audit, we check for each of them whether your site lets it in, and write it down: open, or refused.

They don’t read the same things. Google opens everything, understands your photos and follows your links before ranking you. An AI crawler mostly keeps the text written in the page. Your opening hours in a pretty image? It never sees them.

A series of checks, grouped into categories and scored out of 100. Are AIs allowed into your site? Do they find your name, address and phone number? Is that information written so a machine can copy it without errors? Can your text be read without running the page’s scripts? We read up to four pages of your site, not just the homepage.

Almost never. What hurts you most gets fixed in what you already have. A forgotten directive sometimes bans AIs from your site: remove it. Your address and hours live in an image: put them back as text. Count a few hours, not a redesign.

Nobody can promise a delay: AIs come back often, but they don’t relearn overnight. Run the audit again a month after your fixes: it’s the only way to know whether things moved.